Company Profile

     Wonderworld first began in 1985 as a small wooden toy workshop with only 6 employees. Over 25 years, Wonderworld has grown into a world market of wooden toys and successfully established itself as the world's premier wooden toy brand.

     Being an expert by experience, Wonderworld has offered both learning and enjoying values to children through our product varieties- WONDERWORLD and SOFTWOOD.

Research and Development

     At Wonderworld, researches and product development play very important roles in design process. Taking into account of safety and value-added function ensure that only the best value delivery to children.

     Field tests are conducted to monitor children's behaviors. Details of the various designs are altered in accordance with children's responses study and the analysis from real-life scenarios.

Product Design

     Our design mainly emphasizes on children's excellent learning and creative experience gaining from interaction between children and parents, as well as significant development of child.

     Together with in-house experienced design team, product innovation, child developmental study and learning value, it becomes our toys.

Environmental Concern

     Wonderworld as a strong advocate of protecting the environment insists on using rubber-wood that is a renewable resource and widely accepted throughout the world as the environmental-friendly material. Rubber-wood is obtained as by-product from culling of a rubber tree in excess of 25 years of age that is no longer produce latex for commercial application and needs to be replanted with new growth.
     Thus, not only no deforestation is involved, but also every integral part of the tree is employed to its maximum utilization. Moreover, Wonderworld has a tree plantation project called "Tree plus" where we calculate a number of rubber trees used in toy production each year and plant the same number of additional trees other than those replanted by rubber tree farmers.

     Wooden toy industry is considered as a small industry comparing with the other industries. Although there are 500 employees working at Wonderworld, we are still small.

     With our high quality products, we are proud of being a part of essential growth and development of children around the world in their early years.

     At Wonderworld, we believe in consistency of good design and high quality which bring us sustainable growth in the long run which consistence with our practice in CSR about consumer concerns.

     To maintaining our customer trust, we have achieved the highest standard of safety and quality complying with ASTM F963-08 of the USA as well as EN-71 of the EU.

     As a part of the society, we believe that social responsibility is the right thing to do. There are many activities enhancing the society according to our belief to be a good organization

     including: Corporate governance, Labour standard, Human right, Consumer concern, Fair Trade, Environmental concern and Social giving.